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Every organization needs a marketing plan - a plan that acts as a road map for identifying and selecting customer needs and wants, developing suitable products or services, making them available for sale, and convincing the customers to buy.

You might be looking for increased sales, enhanced profitability or, perhaps, a greater number of people enrolling for or buying into your views - you need a marketing plan. A comprehensive marketing plan will give you a clearer direction in which to concentrate your resources in order to make your business successful.

Once shared with your team members in your organization, a comprehensive marketing plan also acts as a rallying point – it helps groups of people within the company, from production, marketing, sales, service, administration, finance, R&D and others to unite as a team, focusing on a single objective of making the impossible possible.

Although even the most comprehensive marketing plans differ in scope and size, almost all comprehensive marketing plans should focus primarily on the coming twelve months, with the next three to five years as a strategy guideline only. After all, who knows how the business environment is going to change in time – be it your customers, suppliers, competitors or technology. At best, you can guesstimate using research, trends, marketing planning expertise and a gut feel – and hope the future turns out to be as you planned, or close to it.

Having prepared, implemented and controlled marketing plans for a number of billion dollar brands, I know how to develop a marketing plan that builds a brand, yet is pragmatic enough to rake in the sales.

A comprehensive marketing plan, at minimum, would consist of a detailed market analysis, competitive analysis, marketing strategy, media mix and a budget.

Your business needs must be unique to your situation. Do let me know what you want to accomplish and I will be happy to furnish a specific quote for your project.

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