Marketing is not the same as it was a few years ago. Rapid advancements in the communications technology have changed the way we shop and consume. FMOT (First moment of truth) has changed to ZMOT (Zero moment of truth). According to the Google CPG Blog, more than 83% of shoppers decide which brand to buy before they enter any store. They do so by going online and searching for brands, reading reviews, watching videos and, last but not the least, discussing with their online social network.
Marketers need to make sure they have the willingness and the ability to engage their existing and potential customers, shoppers and consumers. Develop a community. And develop the heart to absorb not only positive but also negative reviews. Trouble is, web technology, along with other communication technologies, is changing so fast it’s leaving many of us playing catch up. And most entrepreneurs are too busy running their businesses to be able to understand and take advantage of the opportunities.
Services
Marketing
- Marketing audit
- Market research (quantitative and qualitative)
- Marketing planning
- Sales planning
- Trade marketing
- Category management
- Pricing management
- Vendor / Buyer relationship management
- Brand activation
- Local area marketing
Internet marketing
- Website development / improvement
- e-commerce setup and development
- User experience design
- SEO / search engine marketing
- Internet / PPC advertising
- Social media strategy
- Engagement
Customized Strategies
Not all marketing strategies used by large companies are appropriate for medium or smaller players. And vice versa. We at Westknight believe in simplicity that’s suitable for your business. Our consultants will work with you and your team to tailor strategies to suit your organization, your culture and your people.
ROI Based Solutions
We will not recommend a solution that does not deliver an acceptable level of ROI. We will stretch your dollar to its limits. We also encourage you to use us and stretch our creative borders to discover new grounds.
